I'm a builder.

After serving in a cyber-security unit in the IDF, I founded Inplace at the age of 24 and built it from the ground up into Israel’s leading creators marketplace. I initially bootstrapped the company, later secured pre-seed funding, expanded Inplace to New York, and reached around $1M ARR.

Over the past year, I’ve been developing a new product—leveraging my own experience and the rapid advancements in AI to revolutionize food menu photography.

I’m an entrepreneur, product manager, graphic designer, and software engineer. By combining these skills, I've developed a unique ability to oversee the entire lifecycle of a company.

I’m here to help you build.